Every important action you will ever take is based on one of only two human motivations: fear and aspiration.
That’s according to marketing guru Seth Godin, who might as well be talking about the Christian gospel. Over the years Evangelicals have yo-yoed between positive and negative motivations as the basis for our message.
The old gospel, the one ante-millennials cut their teeth on, was based on fear—the fear of hell.
The new gospel, the one we began using sometime in the 1990s, appeals to an aspiration—personal well-being or success.
Is one better or worse?
Actually, both are wrong. It’s time to return to the other gospel, the one Jesus preached.