Your church website conveys lots of messages about your congregation, including some you may not be aware of. That’s particularly true when it comes to presenting pastor and staff member information.
While visiting hundreds of church websites in connection with a research project, I discovered that there is no such thing as a typical church site. I’ve seen everything from high-end, custom designs to Facebook pages to no web presence at all. Yes, really. About 24 percent of the churches I examined had no web presence.
Likewise, there’s a gamut of approaches to presenting information about the senior leader and staff (or not).
All of them are fine, so long as you know who you are and what you’re communicating through your pastor’s bio. I’m convinced that many pastors have little idea what the “Our Staff” page actually says about them and their congregations.
Here are some of the most common approaches.